Founded by a former luxury writer for the Financial Times, London-based Claire Adler Luxury PR offers Written Communications, Press Coverage and Profile-Raising


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Q&A with Claire

What's your unique approach?
I was a busy freelance journalist for over a decade, writing on jewellery, diamonds, watches and luxury for the Financial Times, The Times, Hong Kong Tatler and many others. Around 2016, I started taking on writing and communications projects for clients including Sotheby's, De Beers and Jaeger-LeCoultre. When I started working on securing press coverage for my first client, I began experimentally - I charged fees on a results-only basis - something no PR consultant I have ever met has been bold enough to try. When the coverage I delivered soon exceeded all our expectations and my client said to me 'We've worked with several top London PR agencies, not one of them has secured as much coverage as you' I realised it was time to set up my own agency and take things up a notch or three.

Why is PR valuable?
A study by HubSpot found that website visitors are 48% more likely to convert to customers if the website displays media logos. A CNN Business reporter we spoke to one Monday morning recently said she had received 5000 messages in her inbox that day, but when it's not Monday she expects 1500 email pitches daily. There's still something magical about seeing your name in the A list media like Forbes, the BBC, Financial Times or live on CNN TV - the professionals call public relations earned media - it conveys an enormous level of credibility and authority, which also counts towards verification, those coveted blue ticks, on Twitter and Instagram. We're in the business of helping our clients to build their online reputation, improve their searchability, target relevant audiences, expand their reach, grow their brand credibility and establish their industry authority. We focus on 3 areas - press opportunities, beautiful communications and strategic introductions.

Who is your ideal client?
We tend to attract and love working with driven, visionary entrepreneurs who are leaders in their fields and who adopt a maverick approach. In terms of business size, our clients have turnovers starting from the tens of millions and the sky has really proved to be the limit. It's my job to look after the reputation of my clients, but ultimately I have to look after my own reputation, which is why we only take on clients when we are confident we can secure coverage for them.

Lockdown highlights
Despite these crazy times working hard for our clients, it's been reassuring that I'm being approached regularly for my opinion on topical issues, whether by clients or research agencies. I've recently offered my input to reporting on the luxury world in the Daily Express, for world-leading behavioural research agency Canvas8 and for a market research project by luxury advisers Barton Consulting for a high end luxury brand.

Inside story American powerhouse Q&A with Claire Designer watch TalkRadio 72 hours in PR News hijack Luxury facts 1.4 million views
Claire Adler’s clients include or have included Claire Adler's expertise has been quoted in/on Whatever your clients are paying you, they should be paying you double. I would hire you in an instant!
- Tracey Ellison, @TheDiamondsGirl, 963k followers on Instagram
Claire is one of the most helpful and genuine people I’ve ever met in PR. I also couldn’t recommend her more for scope of knowledge.
- Nina-Sophia Miralles, author, Glossy, and founder and editor in chief, Londonr magazine
Thanks to Claire Adler Luxury PR, we have on occasion seen up to 100% increase in website traffic, and up to 20% uplift in sales in a day. Our media visibility has also enhanced our online searchability and helped us with securing outside investment.
- Tobias Kormind, managing director, 77 Diamonds
We are humbled by the attention we are getting. Keep them coming, Claire! During the pandemic, we have reduced our advertising and marketing budgets but we have maintained our strong relationship with Claire Adler Luxury PR. We believe in the importance of continually telling our story and we believe that investing in PR gives our brand a halo effect. Claire Adler sees stories from a journalist's perspective and in this way has successfully secured consistent media visibility for us in the UK and far beyond.
- Eddie LeVian, CEO, Le Vian, New York
It's been an absolute delight working with Claire Adler on creating marketing materials for my property business. Claire made the process clear and efficient and she is fully committed and a great listener. I would totally recommend Claire to any of my business associates and I look forward to working with her again. - Marc Heller, Founder, MBH Lettings Thank you for the two Creative Links live interviews you produced and chaired in our building, they were hugely successful and interesting and drew in a great new crowd to the Centre! - Events team, Goldsmiths Centre, London I just wanted to say thank you again for the opportunity to work with you remotely for 2 weeks. I have loved gaining an insight in the PR world and found this entire experience invaluable. - Sarah Mir BA, English Literature, King’s College London, 2020 Thank you for the tremendous work you have done for iSparkle, securing us a fortune of press exposure.
- Ilan Kaplan, CEO and founder, iSparkle, Johannesburg
Your press releases and the process you took us through to create them, have been instrumental in helping us to sharpen our brand story and key messaging and successfully capture the attention of many of our target journalists and business partners.
- Christian Zorweg, founder and CEO, Buben & Zorweg safes and private museums, Germany
Claire Adler's overall guidance, media relations activity and strategic introductions have enhanced our brand recognition and helped bring what we do to a relevant, targeted audience.- Barbara Tipple PhD, award winning jeweller, UK I am not surprised you have been named by IN London magazine as one of London's Top 20 Tastemakers. Keep paving the way of great taste for London and the world. I love what you are doing. Look forward to starting on our next project.- Christophe Carpente, Principal, CAPS Architecture and Interior Design, London Claire Adler combines a wide and in-depth knowledge of the luxury industry with an ability to write authoritatively, interestingly and well. She is a consummate professional who is comfortable interacting at the often challenging CEO level. She gets things right the first time.- Norman Barber, Head of publications, Anglo American Plc, London Claire's London Luxury Quarter report entitled Art & Jewellery in a Global Powerhouse has received superb feedback from our stakeholders across property owners, brands, agents, government and media.- Jace Tyrell, CEO, New West End Company, London Many thanks again for your talk on top trends in the luxury market. Your analysis fitted in well with our company direction and stimulated discussion in our workshops later.- Ian Curle, CEO, Edrington, makers of The Macallan, Scotland Thank you so much for the brand history you've written for us. It's exactly what we wanted!
- Melanie Jeanroy, communications officer, Adler, Geneva
Claire Adler is an exceptional writer whose innovative storytelling is world-class and unmatched by most writers. She is a team player who enhances the enjoyment of any collaboration.
- Milton Pedraza, CEO, Luxury Institute, New York
Such a joy to have you work with us on our 20th anniversary magazine, thank you!- Sarah Lyons, head of global marketing, Affordable Art Fair Your press releases and story pitches are outstanding and always lots more fun to read than most of the ones I receive. - Esther Ligthart, 39k followers on LinkedIn, blogger and founder of Bizzita.com I love how you present the brands you work with. Always polished, well written and elegant. - Angela Tunner, editor in chief and publisher, EAT LOVE SAVOR® International Luxury Lifestyle Magazine & Bookazine I thoroughly enjoyed the fast-paced and supportive environment during my internship with you. I'm so grateful to have worked on such a wide variety of projects and it was especially wonderful seeing results on PR campaigns. Interning at Claire Adler Luxury PR is well suited to Oxford University students and graduates who are used to juggling tasks and working to tight deadlines. - Florence Heyworth, BA History, First Class, University of Oxford, 2021