Founded by a former Financial Times luxury journalist, London-based Claire Adler Luxury PR gets clients seen in the press.
NewsServicesWorkCase StudiesAboutCase study“Your help has been invaluable, from strategic introductions to diverse high quality media coverage.” - Managing director and co-owner“Your help has been invaluable, from strategic introductions to diverse high quality media coverage.” - Managing director and co-owner Background 77 Diamonds is Europe’s largest online diamond jeweller with 7 appointment only showrooms in the UK, Germany, Switzerland and Sweden and plans to open in Dubai in 2023. Founded in 2005, by a former investment banker and a diamantaire, the business tasked Claire Adler Luxury PR to raise its profile in the media. We have worked closely since 2014. Programme Built authoritative positioning through comment via business, luxury and mainstream news mediaSecured regular expert comment from the managing director and in-house experts in luxury, news media – Forbes, Financial Times, BBC World, CNNRun regular high intensity campaigns to coincide with time-specific news stories including jewellery auction season 184Pieces of coverage secured in a 12 month period64Pieces secured in national newspaper and business pages and global TV, driving authority, profile and brand name recognition16mAudience reach90kTotal number of likes, comments and shares on social media“Claire Adler thinks like a journalist and gets consistent, wide-reaching, quality coverage.” - CEO Background Le Vian is a New York headquartered, family owned celebrity jewellery house. In 1746 the LeVian family was entrusted by the Persian emperor Nadir Shah to guard the royal jewels, including the Koh I Noor diamond, today housed at the Tower of London. Today, Le Vian is best known for dressing celebrities and for its trademarked Chocolate Diamonds, which have attracted over 5 million collectors worldwide. Le Vian asked Claire Adler Luxury PR to focus on the luxury sector. Programme Positioned Le Vian as a world-class expert on fine jewellery, with highlights including live interviews on Sky News, BBC World and in-depth features in Daily Mail, Express, Harper’s Bazaar and GraziaAligned Le Vian closely with royalty with regular expert comment in publications including wide reaching UK newspaper Express 220Pieces of coverage in a 12 month period46Pieces of coverage in national, international and business pages49mAudience reach“Wow, thank you for all your hard work and dedication. Do you always get results this fast?” - CEO Background Hari Krishna Exports was founded in 1992 by Hari Krishna was founded by Savjibhai Dholakia, who left school aged 12, after witnessing poverty around him largely due to water scarcity. Today Hari Krishna employs 8000 staff, has a turnover of $1.5bn and in 2022 Savjibhai Dholakia was given one of India’s most distinguished honours by the Indian Government. Hari Krishna tasked Claire Adler Luxury PR with a 6 week project to raise awareness of the company’s presence at the 2023 United Nations World Water Conference at UN HQ in New York. Programme Securing blanket jewellery and diamond international industry trade coverage of client’s world-leading position being the only global diamond company at the event among 700 inviteesBuilt profile of founder and CEO with in-depth interviews and features in high luxury lifestyle magazines including Hedge, Billionaire, South China Morning Post and industry-leading Rapaport magazine 5In depth profile pieces in 6 week project in luxury and business press8Jewellery and diamond industry in-depth news items4m Audience reachClaire Adler’s clients include or have includedClaire Adler's expertise has been quoted in/onPrivileged and grateful to have had your expert, caring and effective PR help!” — Marcel Knobil, founder, Lovelock Hostage BridgeClaire Adler is the most ethical PR consultant in the world.” — Dr Leya Landau, lecturer, New York University in LondonThank you for your professionalism and creativity throughout the process of working together - your efforts truly made a significant difference. Collaborating with someone as talented and committed as you is a pleasure.” — Brijesh Dholakia, Jnr CEO, Hari Krishna Exports, Gujarat, IndiaYour story pitches are super slick and always grab my attention, standing out among many hundreds I receive weekly. Pleasure working with you! - Mark Dolan, presenter, Mark Dolan Tonight, GB News Whatever your clients are paying you, they should be paying you double. I would hire you in an instant! - Tracey Ellison, @TheDiamondsGirl 1 million followers on InstagramClaire is one of the most helpful and genuine people I’ve ever met in PR. I also couldn’t recommend her more for scope of knowledge. - Nina-Sophia Miralles, author, Glossy, and founder and editor in chief, Londonr magazineThanks to Claire Adler Luxury PR, we have on occasion seen up to 100% increase in website traffic, and up to 20% uplift in sales in a day. Our media visibility has also enhanced our online searchability and helped us with securing outside investment. - Tobias Kormind, managing director, 77 DiamondsThanks to Claire Adler Luxury PR, Le Vian was prominently quoted in over 100 articles about the Coronation, royal jewellery and high jewellery in the last year that ran in 92 countries and reached 1.8 billion people. - Eddie LeVian, CEO, Le Vian, New YorkIt's been an absolute delight working with Claire Adler on creating marketing materials for my property business. Claire made the process clear and efficient and she is fully committed and a great listener. I would totally recommend Claire to any of my business associates and I look forward to working with her again. - Marc Heller, Founder, MBH LettingsThank you for the two Creative Links live interviews you produced and chaired in our building, they were hugely successful and interesting and drew in a great new crowd to the Centre! - Events team, Goldsmiths Centre, LondonI just wanted to say thank you again for the opportunity to work with you remotely for 2 weeks. I have loved gaining an insight in the PR world and found this entire experience invaluable. - Sarah Mir BA, English Literature, King’s College London, 2020Thank you for the tremendous work you have done for iSparkle, securing us a fortune of press exposure. - Ilan Kaplan, CEO and founder, iSparkle, JohannesburgYour press releases and the process you took us through to create them, have been instrumental in helping us to sharpen our brand story and key messaging and successfully capture the attention of many of our target journalists and business partners. - Christian Zorweg, founder and CEO, Buben & Zorweg safes and private museums, GermanyClaire Adler's overall guidance, media relations activity and strategic introductions have enhanced our brand recognition and helped bring what we do to a relevant, targeted audience.- Barbara Tipple PhD, award winning jeweller, UKI am not surprised you have been named by IN London magazine as one of London's Top 20 Tastemakers. Keep paving the way of great taste for London and the world. I love what you are doing. Look forward to starting on our next project.- Christophe Carpente, Principal, CAPS Architecture and Interior Design, LondonClaire Adler combines a wide and in-depth knowledge of the luxury industry with an ability to write authoritatively, interestingly and well. She is a consummate professional who is comfortable interacting at the often challenging CEO level. She gets things right the first time.- Norman Barber, Head of publications, Anglo American Plc, LondonMany thanks again for your talk on top trends in the luxury market. Your analysis fitted in well with our company direction and stimulated discussion in our workshops later.- Ian Curle, CEO, Edrington, makers of The Macallan, ScotlandThank you so much for the brand history you've written for us. It's exactly what we wanted! - Melanie Jeanroy, communications officer, Adler, GenevaClaire Adler is an exceptional writer whose innovative storytelling is world-class and unmatched by most writers. She is a team player who enhances the enjoyment of any collaboration. - Milton Pedraza, CEO, Luxury Institute, New YorkSuch a joy to have you work with us on our 20th anniversary magazine, thank you!- Sarah Lyons, head of global marketing, Affordable Art FairYour press releases and story pitches are outstanding and always lots more fun to read than most of the ones I receive. - Esther Ligthart, 39k followers on LinkedIn, blogger and founder of Bizzita.comI love how you present the brands you work with. Always polished, well written and elegant. - Angela Tunner, editor in chief and publisher, EAT LOVE SAVOR® International Luxury Lifestyle Magazine & BookazineI thoroughly enjoyed the fast-paced and supportive environment during my internship with you. I'm so grateful to have worked on such a wide variety of projects and it was especially wonderful seeing results on PR campaigns. Interning at Claire Adler Luxury PR is well suited to Oxford University students and graduates who are used to juggling tasks and working to tight deadlines. - Florence Heyworth, BA History, First Class, University of Oxford, 2021