Founded by a former Financial Times luxury journalist, London-based Claire Adler Luxury PR gets clients seen in the press.
News Services Work Case Studies About Press Contact Claire Adler Luxury PR was founded by Claire Adler, a former luxury journalist for the Financial Times and other publications round the world. As a PR agency, we work closely with senior executives who wish to enhance their reach, reputation and media visibility and we have a strong track record of articulating and showcasing our clients’ expertise and successes. Claire Adler Luxury PR specialises in working closely with business leaders, entrepreneurs, CEOs and owners of medium and large-sized enterprises, many family-owned. As professional luxury and business writers, we ghostwrite press releases, guest articles, CEO speeches, advertorials and more. We pinpoint and articulate our clients' key messages, raise the professional profile of business leaders and share their stories with carefully targeted audiences, via online news and luxury media, print, TV and radio. Our services span Written Communications, Press Coverage and Profile-Raising. Claire Adler Luxury PR combines writing ability with an understanding of what busy journalists are looking for, an eye for detail and a laser sharp focus on results. In June 2018 Claire Adler was shortlisted for Entrepreneur Of The Year at the Work Avenue Business Awards. In 2016, Claire Adler was named a Top 20 Luxury Tastemaker by IN London magazine. Claire Adler has spoken on Bloomberg TV and ITN America, at the London Business School, at Richemont’s PR Conference in Geneva, at the makers of The Macallan whisky in Scotland and on behalf of Montblanc, Walpole British Luxury and global trend forecasters WGSN. For over a decade, Claire Adler wrote regularly for the Financial Times on jewellery, diamonds and watches. Her articles on luxury also appeared in Vanity Fair, The Washington Post, The New York Times, The Times, The Sunday Times, The Spectator, The Guardian, The Economist Intelligent Life, The Daily Mail, Wallpaper*, House & Garden; specialist jewellery and watch magazines including JCK; magazines published by Quintessentially, Gulf Air, Virgin Atlantic: and in business books published by the Financial Times and Open University. Between 2009 and 2017, Claire Adler was the judge of annual jewellery design competition Editor’s Choice at leading British industry event International Jewellery London.
Argyle Pink Diamond private preview at Kensington Palace
Meeting IJL Editor's Choice winner Rock Hound
With Wallace Chan at Masterpiece Claire Adler’s clients include or have included Claire Adler's expertise has been quoted in/on “Oh wow! Thank you. I am thrilled. I am getting many compliments on the PR. I cannot thank you enough.”
— Mara Hotung, Mara Hotung Jewels “Your press releases and story pitches are brilliant. I look forward to your emails. You’re one of the most professional luxury PRs in the business.”
— Josie Goodbody, Royal Jewel writer at the Daily Mail and Natural Diamonds; and author of The Jemima Fox Mysteries “Privileged and grateful to have had your expert, caring and effective PR help!”
— Marcel Knobil, founder, Lovelock Hostage Bridge “Claire Adler is the most ethical PR consultant in the world.”
— Dr Leya Landau, lecturer, New York University in London “Thank you for your professionalism and creativity throughout the process of working together - your efforts truly made a significant difference. Collaborating with someone as talented and committed as you is a pleasure.”
— Brijesh Dholakia, Jnr CEO, Hari Krishna Exports, Gujarat, India “Your story pitches are super slick and always grab my attention, standing out among many hundreds I receive weekly. Pleasure working with you!”
- Mark Dolan, presenter, Mark Dolan Tonight, GB News “Whatever your clients are paying you, they should be paying you double. I would hire you in an instant!”
- Tracey Ellison, @TheDiamondsGirl
1 million followers on Instagram “Claire is one of the most helpful and genuine people I’ve ever met in PR. I also couldn’t recommend her more for scope of knowledge.”
- Nina-Sophia Miralles, author, Glossy, and founder and editor in chief, Londonr magazine “Thanks to Claire Adler Luxury PR, we have on occasion seen up to 100% increase in website traffic, and up to 20% uplift in sales in a day. Our media visibility has also enhanced our online searchability and helped us with securing outside investment.”
- Tobias Kormind, managing director, 77 Diamonds “Thanks to Claire Adler Luxury PR, Le Vian was prominently quoted in over 100 articles about the Coronation, royal jewellery and high jewellery in the last year that ran in 92 countries and reached 1.8 billion people.”
- Eddie LeVian, CEO, Le Vian, New York “It's been an absolute delight working with Claire Adler on creating marketing materials for my property business. Claire made the process clear and efficient and she is fully committed and a great listener. I would totally recommend Claire to any of my business associates and I look forward to working with her again.” - Marc Heller, Founder, MBH Lettings “Thank you for the two Creative Links live interviews you produced and chaired in our building, they were hugely successful and interesting and drew in a great new crowd to the Centre!” - Events team, Goldsmiths Centre, London “I just wanted to say thank you again for the opportunity to work with you remotely for 2 weeks. I have loved gaining an insight in the PR world and found this entire experience invaluable.” - Sarah Mir BA, English Literature, King’s College London, 2020 “Thank you for the tremendous work you have done for iSparkle, securing us a fortune of press exposure.”
- Ilan Kaplan, CEO and founder, iSparkle, Johannesburg “Your press releases and the process you took us through to create them, have been instrumental in helping us to sharpen our brand story and key messaging and successfully capture the attention of many of our target journalists and business partners.”
- Christian Zorweg, founder and CEO, Buben & Zorweg safes and private museums, Germany “Claire Adler's overall guidance, media relations activity and strategic introductions have enhanced our brand recognition and helped bring what we do to a relevant, targeted audience.”- Barbara Tipple PhD, award winning jeweller, UK “I am not surprised you have been named by IN London magazine as one of London's Top 20 Tastemakers. Keep paving the way of great taste for London and the world. I love what you are doing. Look forward to starting on our next project.”- Christophe Carpente, Principal, CAPS Architecture and Interior Design, London “Claire Adler combines a wide and in-depth knowledge of the luxury industry with an ability to write authoritatively, interestingly and well. She is a consummate professional who is comfortable interacting at the often challenging CEO level. She gets things right the first time.”- Norman Barber, Head of publications, Anglo American Plc, London “Many thanks again for your talk on top trends in the luxury market. Your analysis fitted in well with our company direction and stimulated discussion in our workshops later.”- Ian Curle, CEO, Edrington, makers of The Macallan, Scotland “Thank you so much for the brand history you've written for us. It's exactly what we wanted!”
- Melanie Jeanroy, communications officer, Adler, Geneva “Claire Adler is an exceptional writer whose innovative storytelling is world-class and unmatched by most writers. She is a team player who enhances the enjoyment of any collaboration.”
- Milton Pedraza, CEO, Luxury Institute, New York “Such a joy to have you work with us on our 20th anniversary magazine, thank you!”- Sarah Lyons, head of global marketing, Affordable Art Fair “Your press releases and story pitches are outstanding and always lots more fun to read than most of the ones I receive.” - Esther Ligthart, 39k followers on LinkedIn, blogger and founder of Bizzita.com “I love how you present the brands you work with. Always polished, well written and elegant.” - Angela Tunner, editor in chief and publisher, EAT LOVE SAVOR® International Luxury Lifestyle Magazine & Bookazine “I thoroughly enjoyed the fast-paced and supportive environment during my internship with you. I'm so grateful to have worked on such a wide variety of projects and it was especially wonderful seeing results on PR campaigns. Interning at Claire Adler Luxury PR is well suited to Oxford University students and graduates who are used to juggling tasks and working to tight deadlines.” - Florence Heyworth, BA History, First Class, University of Oxford, 2021