Founded by a former luxury writer for the Financial Times, London-based Claire Adler Luxury PR offers Written Communications, Press Coverage and Profile-Raising


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Claire Adler Luxury PR was founded by Claire Adler, a former luxury journalist for the Financial Times and other publications round the world. As a PR agency, we work closely with senior executives who wish to enhance their reach, reputation and media visibility and we have a strong track record of articulating and showcasing our clients’ expertise and successes. Claire Adler Luxury PR specialises in working closely with business leaders, entrepreneurs, CEOs and owners of medium and large-sized enterprises, many family-owned. As professional luxury and business writers, we ghostwrite press releases, guest articles, CEO speeches, advertorials and more. We pinpoint and articulate our clients' key messages, raise the professional profile of business leaders and share their stories with carefully targeted audiences, via online news and luxury media, print, TV and radio. Our services span Written Communications, Press Coverage and Profile-Raising. Claire Adler Luxury PR combines writing ability with an understanding of what busy journalists are looking for, an eye for detail and a laser sharp focus on results. In June 2018 Claire Adler was shortlisted for Entrepreneur Of The Year at the Work Avenue Business Awards. In 2016, Claire Adler was named a Top 20 Luxury Tastemaker by IN London magazine. Claire Adler has spoken on Bloomberg TV and ITN America, at the London Business School, at Richemont’s PR Conference in Geneva, at the makers of The Macallan whisky in Scotland and on behalf of Montblanc, Walpole British Luxury and global trend forecasters WGSN. For over a decade, Claire Adler wrote regularly for the Financial Times on jewellery, diamonds and watches. Her articles on luxury also appeared in Vanity Fair, The Washington Post, The New York Times, The Times, The Sunday Times, The Spectator, The Guardian, The Economist Intelligent Life, The Daily Mail, Wallpaper*, House & Garden; specialist jewellery and watch magazines including QP and JCK; magazines published by Quintessentially, Gulf Air, Virgin Atlantic: and in business books published by the Financial Times and Open University. Between 2009 and 2017, Claire Adler was the judge of annual jewellery design competition Editor’s Choice at leading British industry event International Jewellery London.
Argyle Pink Diamond private preview at Kensington Palace

Meeting IJL Editor's Choice winner Rock Hound

With Wallace Chan at Masterpiece
Claire Adler’s clients include or have included Claire Adler's expertise has been quoted in/on
Thanks to Claire Adler Luxury PR, we have on occasion seen up to 100% increase in website traffic, and up to 20% uplift in sales in a day. Our media visibility has also enhanced our online searchability and helped us with securing outside investment.
- Tobias Kormind, managing director, 77 Diamonds
We are humbled by the attention we are getting. Keep them coming, Claire! During the pandemic, we have reduced our advertising and marketing budgets but we have maintained our strong relationship with Claire Adler Luxury PR. We believe in the importance of continually telling our story and we believe that investing in PR gives our brand a halo effect. Claire Adler sees stories from a journalist's perspective and in this way has successfully secured consistent media visibility for us in the UK and far beyond.
- Eddie LeVian, CEO, Le Vian, New York
Thank you for the tremendous work you have done for iSparkle, securing us a fortune of press exposure.
- Ilan Kaplan, CEO and founder, iSparkle, Johannesburg
Your press releases and the process you took us through to create them, have been instrumental in helping us to sharpen our brand story and key messaging and successfully capture the attention of many of our target journalists and business partners.
- Christian Zorweg, founder and CEO, Buben & Zorweg safes and private museums, Germany
Claire Adler's overall guidance, media relations activity and strategic introductions have enhanced our brand recognition and helped bring what we do to a relevant, targeted audience.- Barbara Tipple PhD, award winning jeweller, UK I am not surprised you have been named by IN London magazine as one of London's Top 20 Tastemakers. Keep paving the way of great taste for London and the world. I love what you are doing. Look forward to starting on our next project.- Christophe Carpente, Principal, CAPS Architecture and Interior Design, London Claire Adler combines a wide and in-depth knowledge of the luxury industry with an ability to write authoritatively, interestingly and well. She is a consummate professional who is comfortable interacting at the often challenging CEO level. She gets things right the first time.- Norman Barber, Head of publications, Anglo American Plc, London Claire's London Luxury Quarter report entitled Art & Jewellery in a Global Powerhouse has received superb feedback from our stakeholders across property owners, brands, agents, government and media.- Jace Tyrell, CEO, New West End Company, London Many thanks again for your talk on top trends in the luxury market. Your analysis fitted in well with our company direction and stimulated discussion in our workshops later.- Ian Curle, CEO, Edrington, makers of The Macallan, Scotland Thank you so much for the brand history you've written for us. It's exactly what we wanted!
- Melanie Jeanroy, communications officer, Adler, Geneva
Claire Adler is an exceptional writer whose innovative storytelling is world-class and unmatched by most writers. She is a team player who enhances the enjoyment of any collaboration.
- Milton Pedraza, CEO, Luxury Institute, New York
Such a joy to have you work with us on our 20th anniversary magazine, thank you!- Sarah Lyons, head of global marketing, Affordable Art Fair We are humbled by the attention we are getting in the UK. Thank you Claire! Keep them coming.- Eddie LeVian, CEO, Le Vian, New York Your press releases and story pitches are outstanding and always lots more fun to read than most of the ones I receive. - Esther Ligthart, 30,000 followers on LinkedIn, blogger and founder of Bizzita.com Please let me know if you would like some help or interns from my course. It is always good when they work with you. - Judith Watt, Pathway leader: BA Fashion Journalism, Central Saint Martins - University of the Arts London I just wanted to say thank you again for the opportunity to work with you remotely for 2 weeks. I have loved gaining an insight in the PR world and found this entire experience invaluable. - Sarah Mir BA, English Literature, King’s College London, 2020 I love how you present the brands you work with. Always polished, well written and elegant. - Angela Tunner, editor in chief and publisher, EAT LOVE SAVOR® International Luxury Lifestyle Magazine & Bookazine