Founded by a former luxury writer for the Financial Times, London-based Claire Adler | The Luxury Public Relations And Writing Consultancy offers Written Communications, Press Coverage and Profile-Raising


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Running Out Of History?

The Luxury Institute's CEO Milton Pedraza recently observed that luxury consumers are now far less interested in a company's history than in the value a brand has created in the last 24 hours. This inspired Claire Adler to write an article for Investec Private Banking's online magazine about how the world's savviest luxury players, old and new, are rising to this important challenge. Read the article here.
IN THE NEWS THE JEWELLERY CUT LIVE IN THE GAME MARILYN MENORAH GREEN VAULT CREATIVE WRITING 20TH ANNIVERSARY CRAFTING THE STORY RUNNING OUT OF HISTORY?
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Your press releases and the process you took us through to create them, have been instrumental in helping us to sharpen our brand story and key messaging and successfully capture the attention of many of our target journalists and business partners.
- Christian Zorweg, founder and CEO, Buben & Zorweg safes and private museums, Germany
Claire Adler's overall guidance, media relations activity and strategic introductions have enhanced our brand recognition and helped bring what we do to a relevant, targeted audience.- Barbara Tipple PhD, award winning jeweller, UK I am not surprised you have been named by IN London magazine as one of London's Top 20 Tastemakers. Keep paving the way of great taste for London and the world. I love what you are doing. Look forward to starting on our next project.- Christophe Carpente, Principal, CAPS Architecture and Interior Design, London Claire Adler combines a wide and in-depth knowledge of the luxury industry with an ability to write authoritatively, interestingly and well. She is a consummate professional who is comfortable interacting at the often challenging CEO level. She gets things right the first time.- Norman Barber, Head of publications, Anglo American, London Claire's London Luxury Quarter report entitled Art & Jewellery in a Global Powerhouse has received superb feedback from our stakeholders across property owners, brands, agents, government and media.- Jace Tyrell, CEO, New West End Company, London Many thanks again for your talk on top trends in the luxury market. Your analysis fitted in well with our company direction and stimulated discussion in our workshops later.- Ian Curle, CEO, Edrington, makers of The Macallan, Scotland Thank you for knocking it out of the ballpark once again! The increased press coverage you have secured for 77 Diamonds in a wide variety of target publications, alongside strategic introductions, have proved invaluable to our growth.
- Tobias Kormind, managing director and co-founder, 77 Diamonds, London
Thank you so much for the brand history you've written for us. It's exactly what we wanted!
- Melanie Jeanroy, communications officer, Adler, Geneva
Claire Adler is an exceptional writer whose innovative storytelling is world-class and unmatched by most writers. She is a team player who enhances the enjoyment of any collaboration.
- Milton Pedraza, CEO, Luxury Institute, New York
Such a joy to have you work with us on our 20th anniversary magazine, thank you!- Sarah Lyons, head of global marketing, Affordable Art Fair We are humbled by the attention we are getting in the UK. Thank you Claire! Keep them coming.- Eddie LeVian, CEO, Le Vian, New York